Photo Caption:
Wally Pacholka's image of Mars is one of TIME
magazine's "Pictures of the Year." A second
image will be receiving the same accolade from
LIFE magazine.
Samuel Goldwyn has nothing on Wally Pacholka.
The world famous movie producer is almost as
equally famous for his Yogi Berra-ish turns of
phrase as he is for producing dozens of great
movies such as Pride of the Yankees, and
Wuthering Heights.
Two of my all time favorites quotes from
Goldwyn are: "I read part of it all the way
through", and "If people don't want to go to
the picture, nobody can stop them."
It was Goldwyn that coined
the oft quoted truism "the harder I work the
luckier I get". While Mr. Goldwyn may be the
person who first coined the term, OCA's own
Wally Pacholka has been the living example of
it during the past few years.
When I ran Halebopp.com back in the late
nineties hundreds of amateur astronomers from
around the world sent me their best images of
the comet which I included in my Comet
Hale-Bopp photo gallery (still online at
www.halebopp.info
and still producing more than
a thousand hits per week). There are some
pretty special images in that gallery. But only
a few were as unusual and dramatic as the image
submitted by one our own local
astrophotographers, Wally Pacholka. Wally's
shot was an eerie wide field shot of the comet
taken with stark but haunting rock formation in
the foreground. (See "The Rocks Reach Out" in
volume five of the Comet Hale-Bopp Gallery at
the above site).
"
The technique was discovered by accident", says
Wally. "In 1996, while I was photographing
Comet Hyakutake, a group of boy scouts built a
huge fire in the campsite next to me. When that
image was developed, I said to myself "Wow!
Look at how dramatic that shot is with the
desert scenery lit up". Ever since then, I
light up the foreground scenery. Over the
years, I even evolved from building huge
bonfires to using a flashlight."
Those of us who have been in OCA for a few
years have watched Wally take this simple yet
dramatic technique and parlay it into a nice
little business and world wide recognition for
his work. A 1997 image of Comet Hale-Bopp
garnered his first TIME magazine "Picture of
the Year" award. Later the same image was
included in TIME's "Images of the Century".
Wally has continued to develop his technique
and now he has received a double honor. Two of
his Mars images have been selected as being
among their "Pictures of the Year". One of the
honors comes from TIME magazine. The other
comes from LIFE magazine. As my college aged
daughter would say, "how cool is that?". To
which I would rely "way cool!".
Beyond the fact that the images are dramatic,
to what quirk of fate should we attribute
Wally's astronomical success? Well, Goldwyn
would put it this way, the harder Wally worked
the luckier he got. Here's the story in Wally's
own words:
"Since I was 'downsized' from my career
accounting job and had some time on my hands, I
had actually traveled to the scenic and
colorful Valley of Fire State Park [Ed. Note:
where both the new Pictures of the Year were
shot] six times (700 mile round trip each time)
over several months specifically to shoot Mars
as I wanted to shoot Mars from a place that
looked like Mars. I also went there
specifically to attempt to get a 'Picture of
Year' image. I knew that this 50,000 year Mars
event was a 'Picture of Year' event and that
the major magazines were all going to each have
somebody's Mar's image. I wanted that image to
be mine. Not only did I travel to Nevada's
Valley of Fire, but I traveled the American
Southwest extensively to Mammoth, June Lake,
Hume Lake, Sequoia, Yosemite, Death Valley,
Joshua Tree, Corona Del Mar, and a grand tour
of Utah covering Arches & Canyon Lands national
parks as well as Monument Valley in Arizona.
"Of all the places I visited, nothing compared
to the 'Valley of Fire' with it's martian-like
landscape and incredible natural rock
formations like Poodle Rock and Elephant Rock.
My biggest fear was that the magazines would
just go with the Hubble image. However, having
the experience behind me that the public in
general enjoy seeing something that they can
relate to, I stuck to my simple equipment set
up (35mm camera on tripod) and simple formula
of capturing heavenly events (Mars in
star-filled sky) with a scenic landscape that
looked like Mars.
"Incidentally, I missed the
LIFE 2001 'Pic of Year' (by an inch) when they
called desiring use of one of my Leonid meteor
shots of the 2001 storm. It went all the way to
production day, but was rejected when the
layout manager changed the spread from a one
page to a 2 page spread, which caused my dead
center meteor to fall into the gutter of the 2
page spread."
Liam Kennedy asked Wally how
he was notified about the selections. Again,
Wally tells it best:
"That is a long story. In
the 1997 TIME Hale-Bopp Pic of Year as well as
the 2001 LIFE Pic of Year ('Nomination' I call
it) both TIME & LIFE found me through
Astronomy Picture of the Day
(http://antwrp.gsfc.nasa.gov/apod/astropix.html).
I get most of my publications by the way
through the incredible exposure of APOD.
Whenever I have a good image, I post it to the
OCA site and then sent it on to APOD for
possible inclusion in their vast database that
is reviewed constantly by magazine photo
researchers. This year APOD selected four
images of mine, giving me wide exposure
worldwide.
"However, that being said,
after all the driving I did this year, having
taken 4000 plus images and absolutely knowing
that the major magazine were going to have
somebody's 'Picture of Year' image of Mars, I
certainly was not going to sit at home and wait
for the phone to ring. I aggressively (with
tact) campaigned each of the major magazines,
contacting every source I knew within each
organization, asking who the contact person was
for their 'pic of year' edition. I got nowhere
with US News & World Report and nowhere
with Newsweek. For both LIFE and TIME, it was a
slow process; with repeated emails weaving
through their vast organizations (they have
dozens of photo editors/researchers).
"Once I got someone with
interest, I emailed small jpg files for them to
review and also gave them my web site. Then
they requested 'a hi-res image' and then a wait
and see game that was really tough on the
nerves. It was yes/no for a couple of weeks.
You never know anything until you see the thing
in print. Overall, they really liked the 'man
on the street' or 'man in the desert' view
point or composition of my images. That if
anything is the secret to my success.
"All my astrophotography
technique goes back to my parents and friends
constant question to me 'So you've been out to
the desert again, what do you see out there
anyway'. I force my images to answer that
question. 'Mom/Dad, this is what I saw last
night.' That's what magazines want. They want
what their readers can relate to. They want to
see the sky event yes, but with some touch of
earth to give them a reference point."
We all want to thank Wally not only for his
great images but for giving us, his fellow
amateur astronomers, some great insight into
what it takes to be the lucky one whose shots
grace the pages of the great magazines of the
day. I'm headed out to the garage to find my
old tripod.